Every Click Tells a Story
If you’ve heard me talk about “digital body language,” you’ll know I’m slightly obsessed with xAPI. But what actually happens when a learner hits play on a video, pauses, or rewinds to catch something important?
That moment of interaction is more than just a click — it’s a signal, a data point, a story. And with xAPI, we can track that behaviour and turn it into insight.
In this article, I’ll walk you through the lifecycle of an xAPI statement using a video demo as our example. It’s a behind-the-scenes look at how one tiny action turns into meaningful data.